LINKEDIN Profile.
Linkedin is the best place to connect with potential companies and brands. Treat Linkedin with just as much importance you would any other social media platform. Put as much time into your profile as you do your Instagram or TikTok profiles. You can download the Linkedin app on any device.
Write an informative profile headline.
Your headline is a short, memorable professional slogan. For example, “Honors student-athlete seeking marketing position.” Check out the profiles of students and recent alumni you admire for ideas.
2. Pick an appropriate photo.
Pick an appropriate photo. LinkedIn isn’t Facebook. Upload a high-quality photo (your profile will be 7x more likely to be viewed) of you alone, professionally dressed. No selfies party shots or cartoon avatars!
3. Show off your education.
Include all your schools, major(s) and minor, courses, and study abroad or summer programs. Don’t be shy — LinkedIn is an appropriate place to show off your GPA, test scores, and honors or awards.
4. Develop a professional Summary.
Your Summary statement is like the first few paragraphs of your best-written cover letter — concise and confident about your qualifications and goals. Include relevant work and extracurriculars.
5. Fill “Skills & Expertise” with keywords.
This section is the place to include keywords and phrases that recruiters search for. Find relevant ones in job listings that appeal to you and profiles of people who have the kinds of roles you want.
6. Update your status regularly.
Posting updates helps you stay on your network’s radar and build your professional image. Mention your projects, professional books or articles, or events you’re attending. Many recruiters read your feed!
7. Show your connectedness.
Groups you join appear at the bottom of your profile. Joining some shows that you want to engage in professional communities and learn the lingo. Start with your university and industry groups.
8. Collect diverse recommendations.
The best profiles have at least one recommendation for each position a person has held. Recruiters are most impressed by recommendations from people who have directly managed you.
9. Claim your unique LinkedIn URL.
To increase the professional results that appear when people search for you online, set your LinkedIn profile to “public” and create a unique URL (e.g., www.linkedin.com/in/KendalShell).
Share your work.
You can also add actual examples of your writing, design work, or other accomplishments on your profile, where you can share rich media or documents. A great way to sell your skills is to show employers exactly what you can produce? via www.linkedin.com
Social Medi@ Profiles.
We get it, you want to look like the dope guy or girl on your profile. That’s cool to do, but do it in a respectful way. Your future brand partners and endorsement deals will not be possible if you promote any nonsense on your profile.
Your brand is all you have, it’s your reputation. Whether it’s a team or a company checking you out, they will be quick to judge any nonsense associated with your public brand.